Zappos Bay to Breakers

We had the pleasure of designing and producing the 2016 Zappos sponsorship activation for the famous Bay to Breakers footrace, the race itself has been in action since 1912. The B2B run is a reflection and celebration of life between the breakers and the bay, and this year it was all about the one of the best decades in history. The vision for the project was inspired by the 80’s and all the flavor that comes with it, from the mixtapes, neon lights, video games, and pop art to bright colors, sparkling disco balls and some of the best music of anyone’s time. We strived to create an interactive space where the participants could enter and be inspired for the race, jump into 80’s pop music, neon lights, video games, and the art of running for fun. Participants from around the world are oftentimes seen in lavish costumes, to wearing nothing at all, however many of the runners sported the zappos collection of  inspired activewear that was offered at the pier 39 pop up and guest check in.  


ClientZappos ServicesDesign & Production Year2016LocationSan Francisco, CA

Privacy Preference Center