The Art of Patrón

Abel McCallister masterfully curated a captivating brand showcase that immersed audiences in the remarkable artistry and craftsmanship emblematic of the Patron brand. This extraordinary event seamlessly melded tantalizing gastronomy, bespoke mixology, and the stunning paper dress designs by Raymond McCallister. Attendees were enthralled by live art performances, engaged in interactive crafting stations, enchanted by the melodic strains of captivating music, and transported through cutting-edge virtual reality experiences. The Art of Patron tour flawlessly conveyed the essence of tequila-making and the brand's inspiring heritage, igniting a multitude of artistic expressions infused with the unmistakable Patron touch.

ClientPatrón TequilaServicesAbel McCallister Abel ~ Event Production Year2015LocationLos Angeles, California

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