
L’Oréal Paris is a leading total beauty care company based in Paris, France. The brand provides affordable luxury for people who demand excellence in beauty. L’Oréal Paris has been a leading sponsor of the Primetime Emmy’s for many years, providing backstage makeup stations, touch-up beauty bars on the red carpet and giveaways to the attendees. We curated the product and gifting programs, product dressing for makeup stations, and product fulfillment during the red carpet arrivals and live show. After the award show attendees head into the Governor’s Ball after party for an evening of live performances & celebrations. L’Oréal offered beautiful makeup touch bars where guests could interact with the products, get a lip or eye refresh before the next red carpet photo op.
ClientL'Oréal ServicesEvent Production, Product Placement, Gifting Year2013-2016LocationLos Angeles, CA