We’ve all experienced that nagging feeling of “seen it, done it.” In the realm of event design, the pressure to innovate and amaze clients is ever-present. As designers, we must rise to the occasion and consistently deliver creative visions that haven’t been done before. So, where do we find that elusive, groundbreaking idea?

The competition in today’s business landscape is fierce. To stand out, a company must be unique and instantly recognizable.


“While some believe that branding falls solely on the shoulders of marketing specialists, seasoned designers know that’s far from the truth.”


A brand encompasses the design, sign, symbol, words, or combination thereof, which creates an image that identifies a product and distinguishes it from competitors. In other words, a brand is a visual representation that people associate with a company or product. A strong brand identity resonates with customers, signifying credibility and quality.

However, crafting a powerful brand relies not only on the aesthetic aspects of brand elements but also on the underlying message and emotional appeal. To develop a fitting brand identity, designers must delve into the intricacies of business goals, market research, and target audience analysis.


So how do we breathe life into our event brainstorming process?


  1. Dive Deep into Research: Understand the client’s goals, values, and target audience. Identify trends and preferences within the industry and analyze competitor events. This research will provide valuable insights and inspire fresh ideas.
  2. Embrace Collaboration: Bring together a diverse group of creative minds, including designers, marketers, and other stakeholders. Each person brings unique perspectives and expertise, leading to a more comprehensive and innovative brainstorming session.
  3. Encourage Openness and Risk-taking: Foster an environment where all ideas are welcome, no matter how outlandish they may seem. Some of the most groundbreaking concepts stem from seemingly absurd suggestions. Encourage participants to think outside the box and take risks.
  4. Look Beyond the Event Industry: Draw inspiration from other sectors, such as fashion, technology, art, or even nature. Observing trends and innovative ideas from other fields can spark creativity and lead to unique event concepts.
  5. Be Adaptable: Stay open to change and be willing to pivot when necessary. As new information and ideas emerge, reevaluate and adjust the event design to ensure it remains fresh, relevant, and impactful.


The art of event brainstorming relies on a combination of research, collaboration, open-mindedness, and adaptability. By embracing these principles and continuously striving for innovation, designers can create unforgettable experiences that captivate clients and leave a lasting impression on guests. Remember, the next big idea is always just a brainstorm away.