Graffiti fonts are taking over the world of typography because of their unique and urban vibe. With their usually vivid and embellished colors and outlines, they’re perfect for catching the attention of viewers, readers, and spectators. Because of these design traits, graffiti fonts have also become more legitimate with their use in advertising campaigns. Part and parcel of these fonts is their ability to invoke emotion by relying on evocative—and some would say provocative—images and shapes
The message in the image is almighty more than by the words you ever speak...
The entire foundation of both graphic design and graffiti art is communication. Though they may use different methods, both are using their respective mediums to convey something. Obviously, utilizing text is the easiest way to do so. The visual element of typography present in graffiti art can lend a design edge to the story it is trying to tell.
One of the best-known graffiti artists to do this is Bansky. He uses a particular graffiti style to achieve the distinctive look of his works. As he has rarely commented on many of his pieces, the message can be left open to interpretation. However, it is fairly clear that Banksy is showcasing his perceived flaws of our modern society and he uses his imagery alone to speak volumes for the messages he hopes to convey.
The designs you create should be able to communicate their message clearly and effectively, just like Banksy’s. Be sure to narrow down what message you are trying to get across before you even start designing. Focusing on what you want to say will provide a strong foundation for your design to convey that idea to the masses. By utilizing typography to send your message you can provide a powerful impact when done correctly. Make sure that any typography you use correlates to the overall design you are creating. If you a love a certain style of typography, if it doesn’t fit your message, it won’t work.
It’s the subtle reasoning behind a font choice that plays a big part. A typeface can create emotion, enhance a theme, spark interest, add personality and even convey trust – all of which is crucial to the launch of a successful project.
The typographic choices we make can have a serious effect on how people perceive a brand. The way people consume media has dramatically changed with new technology, meaning more and more content is consumed via screens and responsive devices. For this alone, consideration on how typography looks and feels on every consumer platform has to be given. Typography is just as important as communicating the brand’s uniqueness through the use of colour, imagery or photography. When choosing fonts, don’t be afraid to work a typeface in a new way, just make sure it’s relevant to the overall message you wish to communicate.
