That feeling of ‘seen it, done it’ it’s always lingering around…..
As designers we are selling vision for services, now more than ever we need inspiration and creativity to come. With each opportunity to provide a creative service or vision to a client it’s our responsibility to wow the client and put something on the table that ”hasn’t been done before”
So how do we find the idea?
Today’s competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how wrong you are.
A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. In other words, a brand is a visual representation which people correlate with a company or a product. An effective brand identity is the one which customers associate with a high level of credibility and quality.
However, powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it. To create proper brand identity, designers need to get deep into the details about business goals as well as do the research of the market and its target audience.
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