Japan is a place where art and design is deeply fused with everyday life. From the traditional art to the modern art, illustration, graphic design and many other mediums, you can feel the creative heartbeat each step you take when walking streets. According to the Adobe Stage of Creation study, Japan is recognized as the most creative country in the world, and Tokyo as the most creative city. It might be complex to explain why Japan is so creative, on the contrary the illustration of a very understandable example: emojis 🐼🍣🍚🍤🙈
神道
Shintō
From Shintoism, it is called Perfectly Rejecting Perfection (PRP). Everyone wants to reach perfection in their actions, but when something is too perfect, it doesn’t drive attention. In Japan, people tend to reject perfection, which helps create things that are different while also serving their purpose, and to imagine new things that come from a different perspective.
内側の子供
Uchigawa no kodomo
The Inner Child, although Japanese society can be seen as quite rigid and disciplined, Tetsuya mentioned that Japanese people are also able to go crazy, even in a professional environment. This is made possible by the fact that every Japanese is made of two complementary identities: the public one and the inner child. There is an inner child hidden in every Japanese person, and its expression is what allows Japanese creativity to be so different, free and surprising.
創造的な
Sōzō-tekina
The Creative concept is not only about making something different, but rather about making something different that will add value and make things better.
LB
I'm a designer & producer heavily experienced in entertainment activations and sponsorship branding solutions. I began my career in 2007 working mainly the award show circuit, sponsorship tours, and pop up activations for various top selling brands. It's been my absolute pleasure to work alongside, learn and activate with some of the most amazing clients over the past 10 years.
I'm unwavering to achieve desired results, serve fresh vision on the table, and provide ultimate passion when cooking in the creative kitchen. I render satisfaction and respect the process it takes to manifest an impressionable activation from a simple idea. For me the journey of the challenge is the reward, the long drive along the highway of solutions, adjustments and new concepts are what electrify me during the design process.
I've always been highly influenced by the eclectic culture here in Los Angeles and love spending my free time absorbing the heartbeat of creativity this wonderful city has to offer.