Japan is a place where art and design is deeply fused with everyday life. From the traditional art to the modern art, illustration, graphic design and many other mediums, you can feel the creative heartbeat each step you take when walking streets. According to the Adobe Stage of Creation study, Japan is recognized as the most creative country in the world, and Tokyo as the most creative city. It might be complex to explain why Japan is so creative, on the contrary the illustration of a very understandable example: emojis 🐼🍣🍚🍤🙈
神道
Shintō
From Shintoism, it is called Perfectly Rejecting Perfection (PRP). Everyone wants to reach perfection in their actions, but when something is too perfect, it doesn’t drive attention. In Japan, people tend to reject perfection, which helps create things that are different while also serving their purpose, and to imagine new things that come from a different perspective.
内側の子供
Uchigawa no kodomo
The Inner Child, although Japanese society can be seen as quite rigid and disciplined, Tetsuya mentioned that Japanese people are also able to go crazy, even in a professional environment. This is made possible by the fact that every Japanese is made of two complementary identities: the public one and the inner child. There is an inner child hidden in every Japanese person, and its expression is what allows Japanese creativity to be so different, free and surprising.
創造的な
Sōzō-tekina
The Creative concept is not only about making something different, but rather about making something different that will add value and make things better.

LB
I am a seasoned designer and producer with extensive experience in entertainment activations and sponsorship branding solutions. Since starting my art career in 2007, I have primarily focused on the award show circuit, sponsorship tours, and pop-up activations for top-selling brands. It has been an absolute pleasure to collaborate and activate with incredible clients throughout my 15-year journey.
My commitment to achieving desired results is unwavering, and I consistently bring fresh vision to the table. I approach every project with utmost passion and immerse myself fully in the creative process. From a simple idea, I take pride in manifesting impressive activations, designs, and content respecting and embracing the journey it takes to bring them to life. The challenge itself is my reward, and I thrive on the exhilaration of exploring solutions, making adjustments, and generating new concepts during the design process.
My Hometown, Los Angeles has always been a profound influence on me, with its eclectic culture and vibrant creative energy. During my free time, I love immersing myself in the heartbeat of this wonderful city, absorbing its endless reservoir of creativity.
Let's collaborate and create unforgettable experiences together.