Killer content, planning, more planning and execution

In a real-time world, it can be hard to plan ahead. It often feels like you’re serving two masters—or five or six. But with the right planning, you can create a long-term strategy that saves your energy and your sanity. A well-crafted, long-term strategy has built-in flexibility and a solid foundation, letting you fill in your content needs as you go—even if (and when) your larger goals change. It means you can stay pliable enough to react to the latest trends while scheduling production for your next promotional campaign. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.