Killer content, planning, more planning and execution
In a real-time world, it can be hard to plan ahead. It often feels like you’re serving two masters—or five or six. But with the right planning, you can create a long-term strategy that saves your energy and your sanity. A well-crafted, long-term strategy has built-in flexibility and a solid foundation, letting you fill in your content needs as you go—even if (and when) your larger goals change. It means you can stay pliable enough to react to the latest trends while scheduling production for your next promotional campaign. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.
LB
I'm a designer & producer heavily experienced in entertainment activations and sponsorship branding solutions. I began my career in 2007 working mainly the award show circuit, sponsorship tours, and pop up activations for various top selling brands. It's been my absolute pleasure to work alongside, learn and activate with some of the most amazing clients over the past 10 years.
I'm unwavering to achieve desired results, serve fresh vision on the table, and provide ultimate passion when cooking in the creative kitchen. I render satisfaction and respect the process it takes to manifest an impressionable activation from a simple idea. For me the journey of the challenge is the reward, the long drive along the highway of solutions, adjustments and new concepts are what electrify me during the design process.
I've always been highly influenced by the eclectic culture here in Los Angeles and love spending my free time absorbing the heartbeat of creativity this wonderful city has to offer.